Friday, July 10, 2009

Lenovo Reinforces Rural Position

Lenovo's new "1+N+N" strategy of having county-level stores, plus township-level retailers and village-based "convenience windows" appears to be a bid to retain its strong hold over channels in rural China. Whether this market will be a base upon which Lenovo can leverage to compete in urban China and abroad or is the beginning of a long slow retreat to the periphery of the PC market to be seen.

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